Norrøna was founded in 1929, and has since been owned and run by the same family. Our product development is driven by extreme use. We make products for some of the most demanding users in the world, our dedicated testers. When they are satisfied, we know that our products are good enough to use in the most demanding conditions within each activity. We believe in the heritage of craftsmanship. That's why we never stopped designing, sewing, cutting and gluing by hand. We strive to minimize our environmental footprint by continuously streamlining our value chain. A long product lifetime means the world to us. Thus, a new Norrøna product is great, but a ten-year-old Norrøna product is even better.