When Jim Throneburg invented the Thorlos brand in the early 1980s, he dreamed of two new guiding possibilities: 1.Sustainability of the company beyond his own lifetime. 2.Being the best in the world at foot protection. As a result, THORLO shifted their primary focus from the sock business to the relationship business. Their official vision and mission became all about Sustainable Relationships, and the Thorlos brand experience was born.